Domingo is a Spanish red Vermouth that has taken an unconventional element as inspiration and translated it into the identity and packaging of the brand.
Created by Entretanto Lab and Ladies & Gentelmen (in addition, in collaboration with The Water Company), the brand imitates the typical napkins of the bars.
His name, Domingo is a tribute to the vermouth day par excellence. The authenticity of the design concept is realized through the smallest details, such as the texture of the label paper and the emulation of printing failure, which occurs frequently in reality.
In this project, Entretanto partnered with The Water Company to develop brand identity and strategy.