Kimberly Clark

Kotex

We do not like that much about women’s day of flowers and promotions.

/art direction /creative direction
Kotex runs a campaign that says that the female cycle is not reduced to 3 or 4 days of mensting. And that each of those days has something to enjoy.
Therefore, and to celebrate the month of the woman, we developed a series of 28 postcards, a screensaver application and a Facebook application, illustrating the different feelings and feelings a woman goes through during the whole cycle.

Year: 2012

Additional Credits

Martín Jalfen – Realization
Ana Capuano – Production
RMade for Ogilvy & Mather Argentina