Silvio Panizza has carved his career path within the advertising industry, assuming the role of creative director at a remarkably young age—merely 26—and holding this position throughout the 1990s, widely recognized as the golden age of advertising.

His journey unfolded through various Argentine and Spanish agencies, leading him eventually to the position of regional creative director at Ogilvy Action, the non-traditional media arm of the Ogilvy group.

In 2018, he co-founded BEAUTIFUL_LAND, marking a significant shift from advertising to focus on graphic design and branding. This move marked a pivotal moment in his career.