Jorge López Ghisoli
“My expertise is only to connect brands with the hearts of consumers, I do not care about the channel, format, duration or medium, what I do is create value for a brand”
EMBA in Creative Leadership at the Berlin School of the Steinbeis University Founder of Lola Madrid. Global Creative Director of Unilever OralCare Brands and Cornetto Ice Cream; member of the LOWE WorldWide Creative Council. Founder of Entretanto Lab, an experimental company that develops its own and part-owned brands in a new business model based on the relationship between brands and creative industries. In the meantime Lab developed in a short time Zuppa (an Affrodable Premium fast food restaurant based on Soups ) Agreed Extra Virgin Olive Oil, Simple Gin and Sunday Vermouth. And it has Mobile Apps, Education and Health projects in development. Jorge was Executive Creative Director at Cathedral, EuroRSCG and Bassat Ogilvy and co-founder of * SCPF Madrid, reaping countless awards at all festivals.
Jorge is founder and creative director of Entretanto Lab Madrid.