Güeyumar
Ronqueo of a tuna on the coals
A magnet instead of a label. And a puzzle instead of a fish in parts
/concept /packaging /identity
The challenge was to create a label that conveyed that what was inside the cans were different parts of the same fish … Like the pieces of a puzzle.
The label of Ronqueo de Atún a las Brasas Güeyumar is a die-cut magnet, like the puzzles for the doors of refrigerators. In this way, not only solves the explanation of the product concept in a simple way, but also, is the first label we know that is held by magnetism instead of glue.
Developed in collaboration between
Beautiful and U®SS in Buenos Aires and EntretantoLab in Madrid
