The Adventures of a Sardine in The Embers.
Packaging as an identity, packaging as a brand, packaging as a summary of everything.
/concept /packaging /naming /identity /adventures
Güeyu Mar, the restaurant on the Asturian coast, and its chef, Abel Álvarez, are the most prestigious in the world when it comes to talking about grilled fish. And they agreed to put their first canned product Las Aventuras de una Sardina en las Brasas. Manda cojones.
We did. We create a packaging capable of giving the brand a unique and indisputable identity, which makes you want to have it (to collect it?), Which respects the spirit of the innovation restaurant in the artisanal. It is a worthy tin of sardines (one of the product categories with the most beautiful designs in history) and is, in itself, a generator of stories and content for press and networks.
Without logo, without restrictive rules, the packaging itself is the message, the summary of the content of the product, the transmitter of the values of the brand and the call for purchase. Or so we try.