New shoes and accessories brand

Logotype/Brand Identity
Humms is a brand of footwear, handbags and fashion accessories. The first models were rubber (from there, too, the hummingbird made with balloons) and were characterized by having small holes in all their surfaces. Based on the products, the idea of the name and isotype is generated, the hummingbird, which is the one that would have made the holes.

Year 2015
Additional Credits
Design: Valeria Kampel
Job made for Linda, Brand Psicology