Food Loop

El Relleno

What matters is what’s inside

concept /packaging /naming /identity 
The filling is the most important thing in an empanada. For this reason, when they told us about the project, we thought that the name should be the most important thing: El Relleno, of course.
The entire identity of El Relleno is based on showing the ingredients as sculptures and transmitting their quality and how they are considered.
El Relleno is the brand of empanadas from Food Loop, a Ghost Kitchen that develops brands of delivery restaurants.

Additional Credits.

Estrategia: @ericjak

Photo: @magalipolverino

Retouch: @inestemperley