The company behind Trivia Crack and Word Crack
Etermax is a pioneering Argentine company in the world of mobile gaming and one of Argentina’s first unicorns. It has left an indelible mark on the gaming industry.
With a portfolio of globally acclaimed games, including classics like Trivia Crack and Word Crack, Etermax has achieved over 800 million downloads and captivated players in more than 180 countries worldwide.
Their commitment to innovation and creativity has firmly established them as a game-changing force in the industry.
Our design challenge was to encapsulate in the logo the philosophy of a company that not only creates video games but is also a game changer.
We discovered this representation by transforming the “X,” originally a symbol of what seems impossible, into an accent mark, signifying that achieving the impossible is indeed possible.
This transformation symbolizes Etermax’s unwavering determination and ability to redefine boundaries in the world of gaming.