Fika Patagonia
A luxury clothes brand made for non-luxury enviroments. Or luxurious in another sense.
Fika Patagonia is an adventure experience company, a quality clothing brand made of the finest Patagonian wool, and a polo team.
For all this, we were expected to develop the brand’s identity.
But we didn’t: we simply observed Patagonia and translated our feelings into images.
The special edition of the Fika Patagonia jacket arrives in a meticulously handcrafted box, accompanied by a silver keychain, a printed case, a personalized hanger, and a 25cm x 45cm book with 100 pages.
