Sweets have the power to –even if only for a fleeting moment –improve your mood.
Imagine a tiny retail space, sandwiched between two buildings in a narrow street of Barcelona’s gothic quarters.
Now, imagine someone having the idea of setting up a candy store right there.
Did we mention there are no schools or high schools in the area and there’s already an abundance of other businesses selling candies and sweets nearby?
Designing a very cool traditional candy store wouldn’t be enough.
For starters, we decided to target adults instead of kids.
We had a strategy. And we had a target. And we had an awesome name: Happy Pills. From there, the rest was simple.