About Us

BEAUTIFUL_LAND is an independent studio specializing in visual identity, branding, and design. Operating from our hub in Buenos Aires, we engage in diverse projects for clients worldwide.

BEAUTIFUL_LAND’s partners, Marcela Augustowsky and Silvio Panizza , bring their extensive experience as designers and creative directors from both Argentina and Spain.

They have shaped and enhanced brands, building connections between brands and consumers across the Americas and Europe. They have worked with huge multinational corporations as well as small businesses—including the most renowned chocolatier in Mexico and the most innovative seafood grill in Asturias.

Beautiful_Land’s projects exhibit visual diversity because each brand possesses its unique voice, wit and color. However, a common thread unites them all: a concept that communicates the brand’s essence and an intrinsic beauty that resonates with consumers.

It’s approach involves hard work, the enjoyment of challenges, an obsession with details, a love for humor, and collaboration with talented individuals and clients we both respect and admire.

Services

Brand Strategy

Brand Identity

Naming

Graphic design

Visual identity

Brand manuals

Packaging design

Editorial design

Graphic environments

Exhibits

Digital design

Scroll to Top