Marcela, a Graphic Designer, Art Director, and Professor of Design at the University of Buenos Aires, gained recognition for her work on AXE 3 and VegaOlmosPonce, winning the first Titanium Grand Prix at the Cannes Festival.

Her professional journey spans Buenos Aires, Madrid, New York, and Los Angeles, where she held roles at agencies such as Publicis Graffiti, Cravero Lanis, and Ogilvy Action in Argentina, and McCann Ericsson, Leo Burnett, and Lola in Spain.

Marcela’s work has been featured in publications by PIE BOOKS, and she is a member of the New York Type Directors Club.

In 2014, she started her own studio, U®SS.

In 2018, she co-founded BEAUTIFUL_LAND