Bagó +
If you are fine, you could be better
How to create a medicine’s brand for healthy people
Bagó is a highly recognized pharmaceutical laboratory manufacturer.
Venturing into the vitamins and supplements market compelled them to forge a new brand.
More importantly, it entailed establishing a novel concept tethered to a different consumer: those who are already healthy.
The four colors of the logo correspond to the amalgamation of hues from the brand identification system: energy, mental activity, defenses, and immunity.
Yet, these health-conscious consumers needed to acknowledge Bagó’s prestigious standing and medicinal expertise in their products.
The brand identity was meticulously crafted with these principles at its core.
