Bagó +

If you are fine, you could be better

How to create a medicine’s brand for healthy people

Bagó is a highly recognized pharmaceutical laboratory manufacturer.

Venturing into the vitamins and supplements market compelled them to forge a new brand.

More importantly, it entailed establishing a novel concept tethered to a different consumer: those who are already healthy.

The four colors of the logo correspond to the amalgamation of hues from the brand identification system: energy, mental activity, defenses, and immunity.

Yet, these health-conscious consumers needed to acknowledge Bagó’s prestigious standing and medicinal expertise in their products.

The brand identity was meticulously crafted with these principles at its core.

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