Spanish acronym for Literature In The River.

LEER (spanish acronym for Literature at the River  – Literatura En El Río) is a fair for the meeting of writers, editors and readers.

It’s the go-to fair for literature enthusiasts looking to connect and share, in two days of workshops and conferences, set against the stunning backdrop of the Rio de la Plata canyon.

At Beautiful Land, we crafted the brand, logo, and visual identity. 

The 2022 edition of Literatura En El Río has music and song lyrics as its central theme.

For this, as in previous editions, we designed the poster, the communication on public roads and the parameters for dissemination on Social Networks, as well as the visual identity of the event.

In the same way, the theme of the 2023 edition was horror literature, titled ‘The eerie and the creepy’.

Our focus was on the eyes and the fundamental role they play in reading

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